Marketing Innovations & Design (Pooling) null

KEY ACCOUNTABILITIES

• Develop an in-depth understanding of consumers and competitors – the business environment in which the brands compete including category segments, channels and target audience through the analysis of available data and information.
• Support the formation of a strong brand strategy, including identification of gaps and growth opportunities within the market, clear brand differentiation, and well-crafted portfolio and mix, giving the brand both short and long term wins.
• Help understand key success factors and obstacles for new innovations and –where necessary- fine tune the mix and the strategy accordingly to make it locally relevant, at the same time always keeping one single brand globally.
• Strategic project management, building project timelines and defining key milestones and responsibilities for effective progress and On Time In Full (OTIF) launches
• Craft robust communication strategy for brand campaigns with convincing and appealing assets, delivering single minded messaging to consumers in the most effective channels for the target audience.
• Close coordination with the Brand Performance Team for deployment and support to ensure brand is competitive across the 6Ps
• Stakeholder influencing especially with Global Team Docking on innovations
• Trendspotting for opportunities  
• Budget management including overheads and NWM

KEY COMPETENCIES

• Leadership skills
• Business Acumen and Strategic Thinking
• Agility
• Consumer-focused mindset
• Desire/Passion for Beauty Marketing
• Eye for beauty